The internet is fast becoming the most widely used means of communication and entertainment in the World. Its uptake is growing exponentially all over the world and Australia is one of the countries at the forefront of this trend.

Search engines are the backbone of how people find information, services and products online. Search engines have many billions of searches performed per month. On Google alone there are over 27 billion searches performed every month. Many millions of these searches are likely to be for products or services that you offer.

SEO is defined as the specialty of increasing the volume of traffic to a website from search engines via natural rankings in the search engine results pages (SERP’s). Usually the closer to the top of the search results that a website appears then the more traffic it will receive.

Beyond the definition, SEO technically crosses over many areas of website development, from design, development and content to intensive link building strategies. There are about 200-300 criteria that Google assess about an individual web page within a website and it is these elements that need to be considered when designing, developing and marketing websites online, within the search engine optimisation scope.

There is a vast opportunity for businesses within Australia because Australian consumers are interacting with the Internet now more than ever. This insatiable interest is increasing and is evident in the statistics given below. Given this appetite there is a direct need for organizations to keep up with the changes in consumer interest, keep their market share and ensure their product is properly displayed to the intended audience.

• Australia currently has 15.6 million internet users which represents 76% of the Australian population.
• There is a disconnect between media consumption and advertising spend in Australia (see below)

Media Consumption vs Advertising Spend

Media Consumption vs Advertising Spend

If you would like to take advantage of the opportunity that SEO represents then contact our in-house SEO expert, Chris Diprose, at DT Digital to organize a free no-obligation free consultation.