“We want to rank number one in Google. We want to be number one for <insert highly competitive search term here> and that’s it”. If I had a dollar for every time I have heard this I would be a rich man.
Generally my first response is a deep breath and then I delve into explaining to the client how search engines work, how, what and why people search and [...] Continue Reading…
The internet is fast becoming the most widely used means of communication and entertainment in the World. Its uptake is growing exponentially all over the world and Australia is one of the countries at the forefront of this trend.
Search engines are the backbone of how people find information, services and products online. Search engines have many billions of searches performed per month. On Google alone there [...] Continue Reading…
In October, 2008 research was released that showed the first source used for research of locally based services was search engines at 31%, followed by print yellow pages at 30%. This is the first time that the print yellow pages has been surpassed for local research information and is a 4 point shift towards online local research over print.
Coupled with these figures it was also shown that consumers [...] Continue Reading…
In the past you might have heard search engine optimisation engineers say things like, “flash is evil” and alike. My personal opinion is that the goal of every search engine optimisation specialist is to improve the quantity and quality of website traffic and visitors without degrading the value the website has in presenting its image. In other words, don’t sacrifice the design for the sake of SEO. [...] Continue Reading…
There are lots of reasons why organic search engine optimisation is superior to pay per click and here are some of the insights into why.
Price paid for each click is increasing. While Pay per click has its place, it is important to understand that as more competition enter the pay per click market for your main keyword phrases then the price paid for each click will need to [...] Continue Reading…
Hold onto your iPhones! Have you ever thought it would be good to speak into your iPhone, “pizza shop”, and Google deliver a set of search results on a map showing all of the pizza shops within 200 metres of your current location? – Well, the wait will soon be over.
With the advent of mobile GPS, the large visually appealing screens on iPhones, HTC and alike, and the [...] Continue Reading…
What is PageRank?
Google PageRank is the method Google use to determine and rank the importance of a web page on the Internet. It is an 11 point scale, from 0 to 10 where 10 is the highest and reserved for the most important web page and websites. At this point in time there are only 2 web pages, both being the home pages of www.google.com and www.usa.gov that are [...] Continue Reading…
The end of 2008 is fast approaching and the time has come to provide some insights on the coming year for search, SEO and online marketing. These are some insights on the search marketing industry and search in 2009.
Google - Time to get personal.
We have already seen Google adding touches of personalization to our search results when logged in. Over the coming 2 years we shall see more and [...] Continue Reading…
There are lots of things to consider when you are designing and building a new website. Unfortunately, one of the most commonly forgotten elements of a website is the online marketing strategy.
If we consider all of the successful websites in the World, they all have a marketing strategy and plan. Long gone are the days of, “if you build it, they will come”, in fact I don’t think it [...] Continue Reading…
