SEO Experts Blog

It seems that a recent post on the Official Google Webmaster Central Blog >> http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html
Has announced that Google have secretly been working on a new project; the next generation of Google Search.
By all accounts this is not a minor update, this is a major overhaul of the entire infrastructure and backbone on Google search. This takes them to the next level of search superiority and cements their spot [...] Continue Reading…

So I did a search on Google for a persons name, and to my amazement there were 2 triple listings shown in the top 10 search results. So results, 1-3 and 4-6 were taken up with these 2 very prominent listings from Facebook and Twitter. I found this very interesting, something unique and likely to be phased into very specific searches where there is a site with [...] Continue Reading…

We recently launched a new site for a client. In fact it was a staggered launch of 3 different sites, a .com, .com.au and .co.uk - based on the same template but with focused unique content on each and regionalised with flags and wording.

The main focus initially was on the .com(US) as it was launched in early Feb - trying to catch the end of the northern hemisphere [...] Continue Reading…

We don’t often promote our client sites on our own sites because it seems a tad cliche - in this case I am making an exception.  The release of the new Fluffy Footwear site has been met with a large influx of positive feedback and also, thankfully, some orders too!

When purchasing a pair of Ugg Boots you want to know you are getting quality, that is why it’s important [...] Continue Reading…

“We want to rank number one in Google.  We want to be number one for <insert highly competitive search term here> and that’s it”.  If I had a dollar for every time I have heard this I would be a rich man.

Generally my first response is a deep breath and then I delve into explaining to the client how search engines work, how, what and why people search and [...] Continue Reading…

The internet is fast becoming the most widely used means of communication and entertainment in the World. Its uptake is growing exponentially all over the world and Australia is one of the countries at the forefront of this trend.

Search engines are the backbone of how people find information, services and products online. Search engines have many billions of searches performed per month. On Google alone there [...] Continue Reading…

In October, 2008 research was released that showed the first source used for research of locally based services was search engines at 31%, followed by print yellow pages at 30%. This is the first time that the print yellow pages has been surpassed for local research information and is a 4 point shift towards online local research over print.

Coupled with these figures it was also shown that consumers [...] Continue Reading…

In the past you might have heard search engine optimisation engineers say things like, “flash is evil” and alike. My personal opinion is that the goal of every search engine optimisation specialist is to improve the quantity and quality of website traffic and visitors without degrading the value the website has in presenting its image. In other words, don’t sacrifice the design for the sake of SEO. [...] Continue Reading…

There are lots of reasons why organic search engine optimisation is superior to pay per click and here are some of the insights into why.

Price paid for each click is increasing. While Pay per click has its place, it is important to understand that as more competition enter the pay per click market for your main keyword phrases then the price paid for each click will need to [...] Continue Reading…

Hold onto your iPhones! Have you ever thought it would be good to speak into your iPhone, “pizza shop”, and Google deliver a set of search results on a map showing all of the pizza shops within 200 metres of your current location? – Well, the wait will soon be over.

With the advent of mobile GPS, the large visually appealing screens on iPhones, HTC and alike, and the [...] Continue Reading…