Dear Whereis,
Working with large clients, for a large digital agency and part of a large advertising agency I get to take part on many pitches to large clients. A recent pitch we did was to Whereis, the mapping data company which is part of Telstra. During the investigation into the website I came across the sub domain site www.poweredby.whereis.com - which is the site dedicated [...] Continue Reading…
It seems some recent eye-tracking studies conducted in the UK have pointed to Google’s real time search results - which includes the feed from Twitter, is being ignored!
http://www.guardian.co.uk/technology/blog/2010/mar/09/google-eye-tracking-twitter-real-time-search
What does this mean? - basically, web users, people searching on Google and alike are tuning out of noisy and confusing elements on page - like Pay Per Click results (a different post!) and the real time search results.
Does this spell a [...] Continue Reading…
There has been lots of talk on a forum that I frequent about how slow Google has become at indexing new sites, and ranking them. Is this part of the new Caffeine update? Is it something new, something beyond Caffeine, or maybe the Google engineers are tuning the dials on Caffeine.
So, yeah, I haven’t launched a new site in a while so I cannot say if Google [...] Continue Reading…
For those in the know, the recent publication of Google’s SEO Report Card is a very valuable and interesting read.
The 50 page document walks through the evaluation of certain page elements on websites, mainly focusing on product pages, and places a value on them, judging their effectiveness in the eyes of how Google would value them.
The document walks through title tags, meta descriptions, meta keywords, sitelinks, single URL for [...] Continue Reading…
According to all reports DMOZ 2.0 is on track for an end of Q1 release, being end of March 2010. All editors are being asked to confirm their details as this data will be imported into the new system. Of course you can understand its a mammoth task to redo such a large complex site and it as a DMOZ editor I wish to thank AOL for [...] Continue Reading…
I am a volunteer DMOZ editor and I struggle to find good sites to list - I have no backlog perse. My current list of un-reviewed sites contain poor quality, spam submissions or sites that are hard to find a home for.
The DMOZ/ODP is all about quality sites, so if you have a quality site (is yours really quality?), with an office location (physical address), contact details (phone, [...] Continue Reading…
It seems that a recent post on the Official Google Webmaster Central Blog >> http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html
Has announced that Google have secretly been working on a new project; the next generation of Google Search.
By all accounts this is not a minor update, this is a major overhaul of the entire infrastructure and backbone on Google search. This takes them to the next level of search superiority and cements their spot [...] Continue Reading…
So I did a search on Google for a persons name, and to my amazement there were 2 triple listings shown in the top 10 search results. So results, 1-3 and 4-6 were taken up with these 2 very prominent listings from Facebook and Twitter. I found this very interesting, something unique and likely to be phased into very specific searches where there is a site with [...] Continue Reading…
We recently launched a new site for a client. In fact it was a staggered launch of 3 different sites, a .com, .com.au and .co.uk - based on the same template but with focused unique content on each and regionalised with flags and wording.
The main focus initially was on the .com(US) as it was launched in early Feb - trying to catch the end of the northern hemisphere [...] Continue Reading…
We don’t often promote our client sites on our own sites because it seems a tad cliche - in this case I am making an exception. The release of the new Fluffy Footwear site has been met with a large influx of positive feedback and also, thankfully, some orders too!
When purchasing a pair of Ugg Boots you want to know you are getting quality, that is why it’s important [...] Continue Reading…
